Franchise value of Major League Baseball teams in the U.S. 2024

In 2024, the Major League Baseball (MLB) team with the lowest franchise value was the Miami Marlins. The Florida-based team had a franchise value of one billion U.S. dollars that year. Meanwhile, the New York Yankees ranked as the most valuable franchise in 2024, with a value of 7.55 billion U.S. dollars.

MLB revenue streams

Major League Baseball teams have numerous sponsorship deals, which provide them with income from advertising on stadiums and in broadcast media. Another revenue stream for MLB teams is the sale of food, drinks, and other concessions at games. This includes the sale of traditional gameday fare such as hot dogs, popcorn, and beer, as well as official merchandise such as jerseys, caps, and other memorabilia which provide additional revenue streams for the franchise.

Take me out to the ball game

MLB teams also generate revenue from ticket sales for regular season and playoff games, which includes individual game tickets, season tickets, and suite rentals. Overall, MLB attendance is consistently high, with many teams regularly selling out their stadiums. Despite a significant reduction in 2021 due to the coronavirus (COVID-19) pandemic, attendance at MLB matches has rebounded in recent years, exceeding 29.2 thousand in 2023.